Eric ThainManaging Director Shanghai & Head of Digital China
Eric Thain is currently the Managing Director Shanghai & Head of Digital China for LEWIS. An expert in Digital Transformation, an Innovator and Change Agent, Eric is a widely known marketing professional in Asia with 17+ years of experience in Integrated Marketing Strategies and leading Digital Transformation projects across APAC. Founding co-chair of the Artificial Intelligence Society of Hong Kong, pushing the role & integration of AI in the modern brand space and the community. Recognized brand thought leader. Frequent guest speaker at marketing conferences across Asia. Eric also sits on the Board of Advisors in various Marketing Associations, advising issues that affect the marketing industry. Recipient of numerous personal & team accolades & awards in marketing. Prior to LEWIS, Eric headed up an AI marketing company for North Asia and held senior positions in Red Bull & Weber Shandwick across the region.
4:00 PM Unlocking Data Currency with AI
Enterprises have data. Lots of data. When talking about Intelligent Automation, data is the corn issue we should wave together. Releasing the value of the data that sits across various business operations is becoming the focus to fuel digital transformation, create monetization opportunities, improve customer experience and reshape industries. Predictive analytics based on machine learning capabilities identifies and understands patterns among massive data streams and determines the right time frames for certain actions. In this presentation, we take a look at how Eric uses AI driven data analytics to help business unlock the potential of data by processing internal, external, multi-points and unstructured data, across the whole enterprise such as sales, operations, marketing, social media, e-commerce etc. By crunching the right type of data with the right approach of intelligent automation, it connects the dots and deliver actionable consumer insights to brand that drives bottom lines ROI.